About us

Truscend has been in the fishing industry for many years. As a member of the Truscend Group, we dedicate ourselves to the research, design, experiment and production of fishing tackles, fishing baits and fish gears in order to offer a high-quality, most reasonable and very convenient fishing solution for our valued customers.

Officially registerred on 2016, Truscend has focused on developing featured fishing lures. Their awesome appearances and stable performances are admired on the market. Around the world, thousands of fishermen take their beloved Truscend fishing lures to reach more fun every time.

Compared to the rough-made products, every product presented by Truscend would undergo at least sophisticated hand-made processes and strict quality inspection before delivered to our customers. Holding the attitude of never compromising to the product performance, we strictly select high-quality materials and strive to make the products more authentic, richer in texture, and higher in durability. Apart from the pursuit of details, we position our products to be affordable to all ranges of anglers. Carried with the heartfelt sincerity, we hope that Truscend can bring you the unforgettable joy of fishing and the long-lasting happiness of success.

By Truscend, Always Amazing！